The Power of the Sun...

In today's lecture we were discussing today's newspapers and in particular The Sun's decision to attack the Labour government. I was aware of The Sun's power in the race to Number Ten, however I do find it strange that it is a tabloid that holds this power.

As our we discussed in the lecture, The Sun doesn't necessarily support the Conservatives instead of Labour but it does attack Labour and the performance of the Labour government over the last twelve years. So through negativity towards Labour it sways viewers towards the Conservatives.

The reason The Sun holds has this influence on the political battle in the UK is because many of the newspaper's readers aren't particularly interested in politics and therefore perhaps don't have a particular allegiance to one political party and therefore come general election day will vote the way of The Sun.

But what surprises me most is that it's the tabloid that holds the power, not the broadsheets like The Times or The Guardian, that's what interests me. I realise that most broadsheet readers read that particular paper due to their political allegiance and therefore are unlikely to be swayed by the newspaper but for a tabloid, mostly renowned for it's page three nudity, to become a key player in who becomes the Prime Minister of Great Britain is an interesting fact nonetheless.


Yesterday's article in The Sun:
http://www.thesun.co.uk/sol/homepage/news/2663087/Voters-Reds-blew-it-for-us-too.html